Chapter 1

The Leap

The first step in building a creative startup.

Chapter 2

Great Expectations

Now that you've made the leap, all eyes are on you.

Chapter 3

Where's The Manual?

Putting the nuts and bolts together.

Chapter 4

Our Worst Client

Or, The Tale of the Brandless Branding Business

Chapter 5

Sense Check

“So, how does that make you feel?”

Chapter 6

Juggling Acts

“Don't throw the second ball until the first one peaks...”