Our Worst Client

Our fourth podcast is below - There comes a point where your company needs a face, a name, an identity. At For The People, that’s what the Co-Founders have done as a job for the majority of their careers. So when it comes to doing it for themselves, surely it should be a piece of cake? As you may expect, its never as simple as it seems. Whether its the unconscious, unstoppable judging of one’s self, or the proverbial tonne that the words of other weigh, you can’t help wondering - how does anyone really do this? Jason reflects on this theme in his article, ...

Knowing me, Knowing You

Words by Jason Little

––– Remember that person you used to be? That younger self that thought they knew everything and believed turning 18/21/25/30/35 was getting too old; that life had already passed them by; that their best years were behind them. They say a leopard can't change its spots, and yet looking back, I struggle to see the old me in the mirror. If i met my younger, ‘hipper' self, i’d probably tell him to pull those trousers up, care less about my hairstyle, lose some of the arrogance, and be sure to focus on being a nicer, kinder person at all times.

How you see the world is all about context and timing. And I definitely take a different view of life and work these days. Opinions are based on what we do and don’t know, and so when others are involved, it makes complete sense that under their influence, our views can change dramatically.

Multiple opinions are often good, but equally they can slow things down. Less talk more action is sometimes required. Trusting your gut often works out well, even though intuition is really just based on ones collected experiences – The mind making snap decisions by combining paths previously trodden. But when you have multiple people involved, each following their owns guts, does it all just lead to confusion and a bad case of indigestion.


Take these multiple viewpoints, and apply them to a task, and see how hard it is to reach a perfect conclusion. The truth is that focussing on getting something nailed down and perfectly finished is an oxymoron anyway. Nothing is ever perfect. Or finished. Which means it’s a futile goal. So rather than focus on a finish line that will invariably shift, it’s probably more appropriate in todays business world to respond quickly, and make tweaks and changes as you go (iterative, for all those buzzword enthusiasts).

"...remember that people change, as do their views and opinions."

Take a start-up’s initial product idea, and watch how it evolves towards the launch. Often through the process of building, new learnings and insights are unearthed, and the product has to pivot in order to connect properly with its intended audience. It’s kind of like our recent foray into building a new business. We (three intuitive perfectionists) started out with a plan. Spent plenty of time working out how and why we do it, and created our story to tell our clients, staff and the world. The need to get on with the job, bring in new business and figure out how to work together again after all these years took precedence over anything but a basic identity and external image. We also had to get to know and understand each other again after many years not working together, which has also been interesting – remember that people change, as do their views and opinions.

And so it is, that all this leads me to realise that in our scary fast paced world, there seems less and less focus on reaching or agreeing on an end point. And I’m okay with that. The end is not finite, and will never satisfy everyone – we always want more. Let’s all just relax in the knowledge that there’s more to...